How does it work, how can I get it, how much does it cost ?

The "digiframe" plugin is incorporated in the "Photos" settings of the AppleTV. All settings are controllable via the Apple TV remote control or via iPhone / iPod touch (ATV firmware version 2.1 or higher required).
You can choose to either buy a new AppleTV (we offer 40 GB and 160 GB versions) or you can send us your device, we install the plugin for you and send it back again to you (shipping and handling is to be paid by you). We also offer a download solution here.